So on the eve of the 2010 Women’s World Cup final I have finally got round to (sort of) writing about it and before anyone goes “egh, women’s sport”, I need to point a few things out:
- England are undefeated and have only conceded 10 points in 4 games.
- Scored 161 (only team who have score more are the other finalists New Zealand, who have had an easier route the final).
- England are the host nation.
- Like other women’s team sports, players are all amateur, having to give up work, take holiday or a career break to play.
For example Maggie Alphonsi, England Flanker, has the work ethic I have never seen in the game. If there is a big tackle, a ruck that needs clearing or a player who needs support at the breakdown, it would not be surprising if the ‘Machine’ (as named by her teammates) is involved; 23 tackles and a try capped her performance in the first group game and this has continued throughout the tournament. This ethic has now got her a nomination for IRB Women’s Personality of the Year - a worth nomination (if not winner).
Another aspect the women’s game is the exposure which it has got; Sky have been showing three group games each day of the tournament and the semi-finals with the final (and playoff) tomorrow. Great exposure and with the quality of the games a great promotion for the game.
This exposure, along with all the group stages being held in one venue and on one day, has built the success of the tournament and has given the tournament a festival feel and a real atmosphere which sometimes doesn't come across on the TV (for the men’s games) but the Guildford games it really did.
But how to build momentum and move the women’s version of the game forward?
Well that’s not quite fair it is the same rules and pitches, but the support base needs to grow - a win tomorrow would help, but continue with doubling up the male matches and women’s matches, like last November’s double header where the ladies toppled New Zealand, then there is no excuse (except for schedules, but we also have red button) for TV not to show the games, thus bringing it to a wider audience.
Unfortunately until someone has the balls to invest or show (women’s) sport on TV more, the expansion will be limited, which is disappointing not only for sports fans (and I am becoming increasingly interested in women’s team sport, be it rugby or netball) but the athletes involved who put their all in (on and off the pitch or court) - due to the love and passion they have for their sport.
Perhaps this is the charm of the amateur/semi-pro side of things, but in the short term I can’t see this being lost if things were to turn professional and would hope that this wouldn’t be killed off in the long run.